The Crusaders are the world’s most successful non-international professional rugby team.


What have we achieved?

In 24 years of Super Rugby the Crusaders have won 10 titles, been finalists 15 times and semi finalists 19 times plus we are the only Super Rugby team to complete a whole season undefeated, a truly remarkable record!

Our Brand

The Crusaders have a unique brand and brand signature that captures the hearts and minds of a significant proportion of the rugby loving public, not just here in Christchurch but on throughout the South Island, across wider New Zealand, and on into the 45 countries that currently view our broadcast content on television.

Our Image

Is unique in world sport, swords, horses, castles and the world’s finest professional rugby side, that truly reflect the special “Crusaders Spirit of the South”. An understated ruthless pursuit of excellence. Leaving nothing to chance, by attention to detail, courage under fire, innovation and risk taking, all in red and black!

Our Symbols

Noted around the world, red and black, our theme music, Conquest of Paradise by Vangelis, the sword, and of course our Crusaders Horsemen, live at every home game for the past 22 years!


Our teams have been exclusively coached and led by champions, All Blacks every one! Vance Stewart, Wayne Smith, Robbie Deans, Todd Blackadder, Richard Loe, Reuben Thorne, Richie McCaw, Kieran Read and now Sam Whitelock.

Plus our ethos is that the team is valued more highly than any individual.