100% Kiwi-owned furniture and appliance retailer Smiths City is backing New Zealand to be the winner of the Sky Super Rugby Aotearoa 2021 competition.
Announcing a programme of support for all five New Zealand teams, the Highlanders, Crusaders, Hurricanes, Chiefs and Blues, Smiths City Chief Executive Tony Allison says: “We are delighted to be backing the winner of Super Rugby Aotearoa 2021 – New Zealand!
“We understand the fans of each team may be disappointed we are also throwing our weight behind their northern and southern rivals. And we are sorry. But in our defence, we are 100% New Zealand-owned and we reach out across the country. So, in these times, we think it is right to stand up for everything that is great to be a Kiwi.
“Super Rugby Aotearoa represents what’s best about our country, and that is why we are backing every team and the broader team of 5 million. It is fantastic to be part of supporting teams at the heart of rugby in New Zealand.”
In addition to providing financial support to New Zealand’s Super Rugby teams, Smiths City is offering fans across the country opportunities to share in the love Smiths City has for rugby and the Kiwi lifestyle, Mr Allison said.
“We will, for instance, be giving away five full lounge packages (one for a fan of each team), which will include everything they need to watch Super Rugby Aotearoa in the comfort of their own home - and a vacuum to clean up afterwards!
“We will also be running other promotions and game day giveaways of the great products we sell to kiwis every day, so stay tuned.”
Crusaders CEO Colin Mansbridge said, on behalf of the 5 clubs, that they are delighted with the partnership. “Like our clubs, Smiths City is quintessentially New Zealand. It has been part of Canterbury since 1918 and has since then taken its brand to heartland New Zealand. All five clubs are thrilled to be associated with a kiwi-owned company, we’re grateful for the support of Tony and his team, and we look forward to working with a brand that represents the values our clubs stand for.”