BNZ Crusaders and Bayleys launch book to tackle bullying
- Published: 14 May 2018
The BNZ Crusaders have teamed up with real estate agency Bayleys to support young people in the region, with the launch of a new anti-bullying picture book ‘Ace: A Horsey Tail of Courage’.
The book, aimed at New Zealand school children between the ages of 5-8 years, follows the journey of Ace, a young horse who is bullied by his peers and grows up to become one of the Crusaders Bayleys horses to feature at all home games. The launch of the book coincides with Bullying-Free NZ Week, which runs from Monday 14 May and ends on Pink Shirt Day, Friday 18 May. Fittingly, Ace also made his Crusaders debut on Saturday night when he ran out with the other Crusaders Bayleys horses ahead of the Waratahs match in Christchurch.
BNZ Crusaders CEO Hamish Riach said the club was proud to be associated with this project: “The BNZ Crusaders and Bayleys have a long-standing partnership, and share a passion for community engagement. Our commitment to connect with the people of this region has inspired this initiative to support young people in Canterbury and we are grateful for Bayleys’ support in addressing such an important issue.
“The Crusaders respect Bayleys’ efforts to take a stand against bullying in New Zealand, and view this book as a unique and innovative way to do so. The book will draw on the proud history and tradition of our team with the inclusion of the Crusaders Bayleys horses, and we hope that this will engage our young fans and deliver a powerful message,” Riach said.
Bayleys Canterbury General Manager Pete Whalan said the company was wholly-committed to raising nationwide awareness around the issue of bullying among young children, and was thrilled to be partnering with such a high profile and respected sporting brand as the Crusaders.
“The Crusaders’ sporting prowess, combined with the team’s reputation in the wider community and the easily-approachable persona of the Crusaders horses, will enable the anti-bullying message to be spread among the key audiences throughout the country,” Mr Whalan said.
Books will be available to pre-order from the first day of Bullying-Free NZ Week (today - Monday 14 May), and will be sold at the BNZ Crusaders home games against the Highlanders on Friday 6 July and the Blues on Saturday 14 July, for $20 each.
All profits from the sale of the books will go to Make-a-Wish New Zealand, Bayleys’ principal charity.
To pre-order your copy of ‘Ace: A Horsey Tail of Courage’ click here
To learn more about the book, click here to view Bayleys anti-bullying video featuring BNZ Crusaders' captain Sam Whitelock.
To purchase your tickets to any of the BNZ Crusaders 2018 Investec Super Rugby games visitwww.ticketdirect.co.nz
To learn more about Make-a-Wish New Zealand, click here
For further information on Pink Shirt Day in New Zealand, click here