Crusaders and Ticketek announce exciting new ticketing partnership
- Published: 07 February 2020
The Crusaders and Ticketek have announced today a new ticketing partnership which will replace a longstanding association with incumbent provider, TicketRocket.
The Crusaders have been working with TicketRocket and Ticketek to transition to the new system and, with match tickets on sale today, felt it was the perfect time to announce their new partnership.
Crusaders CEO Colin Mansbridge said: “Ticketing is such a vital part of our business, particularly from a consumer journey point of view, so confirming a new partnership with a global player like Ticketek is very exciting.
“There has been a lot of hard work put in to completing the transfer between systems as quickly and effectively as possible, and we know it has caused some frustrations for fans looking to purchase tickets to our home games early. The good news is, we’re on sale now and ahead of our on-sale date from last season, which is really encouraging.”
Ticketek has over 40 years’ experience in the sports and live entertainment industry and is very proud to be the ticketing services partner to New Zealand’s leading sporting entities and venues. The business has grown at rapid speed in more recent years with their powerhouse advancements in the data, digital and technology areas in particular.
In 2019 Ticketek won Global Ticketing Business of the year for their market leading approach to innovation in ticketing technology, fan engagement, digital marketing and consumer insights, all developed based on the needs of their partners and fans.
“Ticketek NZ have successfully partnered with NZ Rugby and the HSBC Sevens for many years now and are deeply passionate about helping more and more sports fans get along to Crusaders games,” said Ticketek Managing Director Trina Tamati.
“We’re excited that we’re going to be able to offer never-seen-before technology to Crusaders fans who’ll be among some of the first in the world to be able to share their digital tickets between selected friends - a move that is not only more secure, it's much friendlier for the environment too.”
Mr Mansbridge added: “As well as immediately improving the experience our fans have when buying a ticket, we are also very excited to be doing our bit to reduce our overall waste at Crusaders home games, by working towards paperless ticketing. The opportunity to offer a more streamlined customer experience and, at the same time reduce our environmental impact, is truly a win-win.”
Crusaders match tickets for the season will go on sale at 12 noon today via Ticketek’s NZ site - click here.