Crusaders and Great Southern Pies announce new partnership
The Crusaders are proud to announce a new partnership with Great Southern Pies, part of the Gerry’s Bakery family.
This collaboration brings together two iconic Kiwi brands, united by a shared love of community, performance, and good food.
Crusaders fans across the country will have the chance to enjoy Great Southern Pies’ quality and extensive range – including their popular low-carb options – available in retailers nationwide.
The partnership was sealed with a visit to Gerry’s Bakery HQ, where Crusaders CEO Colin Mansbridge and Head Coach Rob Penney met the Gerry’s team and, of course, sampled a few pies.
“As a pie connoisseur myself, we’re thrilled to partner with Gerry’s and their family of brands,” says Colin Mansbridge.
“The team at Gerry’s have such a great story and they have been so embedded in our community for such a long time. Pies are a big part of Kiwi culture, and these guys make the best around. Their range also supports our high-performance programme, with products like high-protein, low-sugar breads, cereals and wraps that tick all the right boxes.”
Gerry’s General Manager Jais Singh says the team is excited to kick off the partnership ahead of a massive 2026 season.
“Like the Crusaders, we take pride in our performance. Our products are made with real passion and care, and we see that same energy in everything the Crusaders do. It’s a world-class organisation, and we’re proud to stand alongside them.”
And there’s something special cooking for Crusaders fans – literally.
“We know Crusaders fans are some of the most passionate in the world, so we’re working on a new Great Southern Pie flavour designed by the fans, for the fans. It’ll be the official Crusaders Fan Pie, and we can’t wait to sink our teeth into it,” says Singh.
This partnership is about more than pies. It’s about celebrating local products, backing community-driven businesses, and bringing fans closer to the team they love – one bite at a time.
About Gerry’s Bakery
Gerry’s Bakery has been a family-owned business delivering high-quality baked goods across New Zealand for decades. Its brands, including Great Southern Pies and South Island Bakeries, are known for their dedication to fresh, locally sourced ingredients and innovative products, including a growing range of low-carb pies. South Island Bakeries, another much-loved Gerry’s brand, continues to supply quality baked goods to communities across the South Island.