The Crusaders are thrilled to announce a dynamic new long-term partnership with Marlborough based Moa Brewing Company, a New Zealand and Family-owned brewery who is one of the pioneers of the innovative craft beer movement. Although its range now includes cider, ginger beer, RTD’s and mainstream lagers.
This collaboration marks a significant step in further developing the matchday experience and creating the right range for Crusaders fans that celebrate the spirit of rugby and New Zealand’s rich brewing heritage.
As part of the partnership, Moa Brewing Company will become the official beer, cider and RTD (Ready to Drink) partner of the Crusaders, providing a range of new and exciting beverages available at Crusaders home games and events from this coming season.
Fans can look forward to exclusive promotions, tasting events, and unique giveaways that highlight the synergy between outstanding rugby and an exceptional beverage offering.
The partnership coincides with the launch of Moa's stunning new cold filtered ultra low carb lager, Southern Alps, which is brewed using the worlds most southern hops and malt to produce a crisp low-carb lager. The Southern Alps dominates the Crusaders region and has a special place in the heart of the franchise.
Crusaders CEO, Colin Mansbridge, commented that the Crusaders are really excited about bringing the partnership with Moa to life.
"As a Club and brand, the Crusaders are heading into a very exciting chapter with One NZ Stadium opening in 2026, so this is the perfect time to build our partnership with the Steve and the team at Moa.
"We are always focused on building the best fan experience possible, and Moa are the perfect partner to help elevate this in 2025 and beyond. I've had the pleasure of trying the new Southern Alps low carb lager and know that this will be warmly received by our fans.
It's also a rather special nod to the mountain range that we consider the backbone of the Crusaders region"
Moa Brewing Company’s Managing Director, Stephen Smith, expressed equal excitement for the new partnership, "We are proud to team up with the Crusaders, one of the most iconic rugby teams in the world. This partnership is a perfect match, and we can’t wait to bring all our brands to the passionate Crusaders fans.
"We have a real focus on ensuring we are producing a range that meets the tastes of all Crusaders fans, from our new Southern Alps low carb Lager, to our IPA’s, and Pilsner. We also now have a great mid-strength and 0% as we know the enjoyment and connection of a night at the rugby needs to cater for all fan needs”
Crusader fans will be able to sample their first Moa Brewing Company range at the Club's pre-season game in Kirwee on Friday 31 January, and will be available from the first Super Rugby Pacific home game at Apollo Projects Stadium on Friday 14 February against the Hurricanes.
Stay tuned for more details on upcoming events and promotions as this partnership unfolds!
