Crusaders International Academy partners with global marketing agency

The Crusaders International Academy have announced a new strategic partnership with Madak, a Seattle- based marketing agency who specialise in business strategy and brand development. 

The collaboration marks a significant step for the Crusaders brand as Madak will leverage its expertise to support the Academy’s mission and growth – particularly in North America.  

With a legacy of rugby excellence, the Crusaders International Academy has been a driving force in developing top-tier talent and advancing the sport globally.  

“We are thrilled to partner with Crusaders International Academy as they continue to build their presence in North America,” says Madak CEO Adam Lejeunekopp.  

“Their dedication to rugby excellence aligns perfectly with our commitment to delivering innovative strategies that drive growth and success. Together, we are poised to elevate rugby to new heights.” 

Madak are content experts, which will be key in engaging new audiences and crafting successful campaigns to amplify the Academy’s brand and mission.  

“The Crusaders’ legacy of rugby excellence is unparalleled, and this partnership with Madak will help us achieve our vision of making an even greater impact across North America,” says Crusaders International Academy Director Grant Keenan. 

""Our mission is to create an environment where players and coaches can learn, grow and lead - we're excited to have Madak helping us in this mission to allow people to reach their potential. 

“We are looking forward to the opportunities ahead as we work together to grow the sport and foster a new generation of players and coaches.” 

ENDS 

About the Crusaders International Academy 

The Crusaders International Academy was created in 2008 and is pivotal for player and coach development for men's and women's teams throughout the world. It's led by Grant Keenan, former technical director for USA Eagles and Black Ferns Assistant Coach. Over the years, it has played a pivotal role in shaping rugby programs worldwide.