Crusaders launch partnership with iconic French brand Eden Park Paris
The Crusaders are proud to announce a new collaboration with Eden Park Paris, the iconic French premium ready-to-wear brand born from the world of rugby.
The partnership brings together two brands united by a passion for quality, heritage, and innovation.
From 2026, Eden Park Paris will become the official lifestyle partner of the Crusaders. The brand will dress players off the field with an elegant and timeless wardrobe, true to its DNA.
Players will be dressed in the house’s signature codes: navy cotton poplin shirts, fine navy knitwear and dark navy denim, all presented in a refined and understated colour palette synonymous with Eden Park.
Eden Park Paris was founded in 1987 by former French international Franck Mesnel after the inaugural Rugby World Cup in New Zealand. The brand takes its name from the legendary Eden Park stadium in Auckland, a powerful symbol in the history of world rugby.
Eden Park Paris has established itself as a reference in premium rugby-inspired ready-to-wear, distinguished by its iconic pink bow tie and its unique ability to combine French elegance with sporting spirit.
Founder Franck Mesnel says the partnership is a natural fit.
“The Crusaders are a global benchmark, both for their record and for the values they embody. This partnership brings together two rugby icons around a shared heritage. We are extremely proud to see Eden Park Paris expressed in Christchurch and at One New Zealand Stadium.”
Crusaders CEO Colin Mansbridge says the partnership will deliver a premium off-field wardrobe that reflects the identity and pride of the Crusaders.
“Eden Park Paris shares our commitment to excellence, our respect for history and our performance-driven culture, and together we’ll bring something truly special to our fans and players off the field,” says Mansbridge.
Through this collaboration, Eden Park Paris and the Crusaders affirm a shared vision: to extend the influence of rugby culture far beyond the pitch, through a style that is elegant, authentic and deeply rooted in the history of the game.