Introducing “One of Us”: a campaign celebrating the people at the heart of our club
The Crusaders have today launched One of Us – a campaign that celebrates the heartbeat of our club: you.
This isn’t just about the players on the field. It’s about the people who make this team what it is – our alumni, partners, members, fans, families, and communities across the region who stand behind us season after season.
One of Us puts real Crusaders supporters front and centre.
Last month, we opened the gates at Rugby Park and invited fans to share their stories. You turned up with passion and pride, and now your faces, voices, and journeys are woven into the fabric of our 2026 season. This campaign belongs to you because this team belongs to all of us.
Crusaders CEO Colin Mansbridge says One of Us is a tribute to that bond.
“This campaign is a celebration of our whānau – the people who fill the stands, raise their kids in red and black, and carry the Crusaders spirit wherever they go. One of Us is about belonging. It’s about acknowledging that this team isn’t just ours – it’s all the regions that make up our great club,” says Colin.
The campaign features fans of all ages, from lifelong season members to young supporters, each representing a different thread of the Crusaders community.
Head Coach Rob Penney says seeing supporters woven into the campaign reflects what drives the team.
“When we run out onto the field, it’s for the people who stand behind us. The energy, loyalty, and pride of our fans have always been a huge part of what makes this club special. Having them at the forefront of this campaign feels exactly right.”
Throughout the 2026 season, you’ll see One of Us everywhere – at community events, in game-day traditions, and across everything we do. It’s a reminder of what’s always been true: everyone has a place here.
Head of Marketing Grace Jones says the campaign, at it's core, is about connection.
“We know our fans aren’t just supporters, they’re a part of who we are. By showcasing real people and real stories, we’re inviting every Crusader, from every corner of the world, to see themselves in this team. If you love this club, you’re One of Us.”
Be Part of the Journey
With memberships available now (limited numbers remain) and tickets on sale in January for the 2026 season, the Crusaders are encouraging fans to join the journey, support the team, and share their Crusaders pride throughout the campaign.
You belong here. You are One of Us.