New Zealand Super Rugby has appointed The Business of Sport to manage the licensing and merchandising programme for all five Kiwi Super Clubs.

The Business of Sport will work with retailers and official licensees to further enhance the existing programme, offering fans a compelling and innovative range of products to show their allegiance to the Blues, Chiefs, Crusaders, Highlanders and Hurricanes.

“We’re excited to be working with the Super Rugby Clubs on one of the most high-profile rugby competitions in the world. The friendly but intense rivalry between the New Zealand clubs has always been fierce and we’re looking forward to giving Super Rugby fans even more ways to identify with their favourite team,” said The Business of Sport Director Jon Clarke

Colin Mansbridge, Crusaders CEO says the organisation is thrilled to partner with The Business of Sport.

“We know our fans are our greatest asset, and we believe that working collectively with an 'all of Super Rugby' view will only serve to strengthen the competition and the fans dedication to it. It's great to have The Business of Sport on board. ” said Mansbridge.

Licensing opportunities are now open for discussion in various categories including apparel, fashion accessories, sporting goods, toys and food & beverage.