Crusaders lead the charge in Super Rugby Pacific 2025 viewership boom

The 2025 Super Rugby Pacific season has delivered a spectacle nothing short of incredible for its fans – and the numbers prove it.  

The Crusaders have once again proven their star power — not just on the field, but across screens around the globe.  

The Crusaders average viewership in 2025 was 40% higher than in 2024, and the organisation’s total viewership increased by 73% compared to 2024. 

As a wider competition, the 2025 Super Rugby Pacific season has had millions of people watching – drawing in fans from Bluff to Cape Reinga, and around the world. 

Viewership has surged across all platforms, with Crusaders matches consistently topping the charts. 

Regular season broadcast average 

This season saw a phenomenal rise in broadcast numbers. 

The 2025 Super Rugby Pacific season saw an average of 404,787 viewers per round, compared with 278,946 viewers per round in 2024 – a 45% increase year-on-year.  

Grand Final - Crusaders vs Chiefs 

Live TV saw 645,100 viewers tune in to the Super Rugby Pacific Grand Final. 

Sky Go clocked 121,053 views and SSN (Sky Sport Now) had 85,287 views, equalling a total reach of over 850,000 across all platforms. 

Total broadcast numbers* for the Grand Final reached over 1 million (1,092,414) a 16% increase on 2024.  

*Broadcast' is the summation of: Live TV audience, Sky Sport Now, Sky Go, Replay & Sky Open 

Top matches by viewership (regular season, excluding playoffs) 

The Crusaders aren’t just winning games; they’re winning more fans every season.

Appearing in four of the top five most watched matches in the regular season and achieving a live TV audience of 5,750,700 across the whole season, they have led the charge in making Super Rugby Pacific 2025 a season to remember.